The Fine Art of store Displays

Imagine seeing this after a long, dusty, dry drive

During my time with Whole Foods Market, I learnt the finer art of Visual Merchandising. Nothing will help you sell than having a beautiful, fresh display of whatever it is that want to see walking out the door, inside of a customers shopping bag.I have long since believed that seven is the most intriguing of all numbers, so many of my practices involve this magic digit. So I find no better use for it now, to give you my seven rules of Visual Displays.

• Begin with who your trying to reach. No point making a Game of Thrones themed window if you´re working in a children's store.
• Find Some Inspiration. Google, read, ask around or just do what I do. Go for a walk around the block. Helps clear your head and you always find inspiration in the weirdest place.
• Use all five senses, not just the eyes. Smells, Tastes, Sounds, Touching all these senses sell just as much as how something looks, especially is you work with food.
• Show, Don't Tell. Have the displayed items set up in a mock home or office setting. Why take an hour telling someone how good the coffee table would look in their house when you can show them.
• Match like with like. Grapes next to cheese,  complementing tops with trousers, popcorn next to DVDs. You get the idea 
• Let Light Dictate Mood and Attention. Bad lighting equels poor sales.
• The Rule of Three.Three flavours, three sizes, three colors. Like seven, three is another favourite number of mine. Groups of threes always appeal to the eyes.

I hope you find this useful and Happy displaying!

Boss verse leader

I love this image. The dinosaure like Alan suger and donal trumps are being slayed my the late Steve Jobs and John Mackey

Pepole poer

 fav lines from The Art of War is 

“There are not more than five primary colors  (blue, yellow,  red, white, and black), yet in combination they produce more hues than can ever been seen.” 
― Sun Tzu, The Art of War

People are the company biggest resoure. We all hAVE diifrent way to look at things. Celbretit it!